A fun way to explore Baja California.
Lotería Califerne is a proposal inspired by the traditional Mexican lottery game and its purpose is to disseminate the special features offered by La Baja We seek to explore the characteristics, traits and customs of the region and gather information that we believe brings us closer to a definition of who we are.
A playful way to explore Baja California through a series of pieces that seek to represent the state. Created by Enigma Creative, the project consists of: a board game conceptualized under 7 themes, developed with a panel of experts, which includes 54 illustrations for the cards; a series of 3 posters; 3 booklets commissioned to guest creatives; 5 collectible pins; a tote to carry and a website.
